Performance Marketing & Ecommerce SEO

Driving Organic Growth, Leads & Revenue for Global Brands

I’m Nikhil Kumar, a Performance & Ecommerce SEO Marketing Specialist with 5.5+ years of experience growing traffic, rankings, and conversions for brands across Real Estate, SaaS, PaaS, D2C, and service-based businesses.

📍 Noida, NCR, India 📧 nick.aspires@gmail.com

About Me

I help brands turn SEO, paid media, and analytics into predictable growth. From technical fixes and content strategy to high-ROI PPC campaigns, my focus is always simple: more qualified traffic, more leads, and better revenue per visit.

I’ve led SEO and performance strategies for ecommerce, B2B, and service businesses, collaborating with developers, designers, and founders to build scalable acquisition systems instead of just “traffic spikes”.

If you’re looking for someone who can audit, strategize, execute, and report in business language – not just SEO jargon – you’re in the right place.

What I Love Working On

  • Fixing complex technical SEO issues that block growth
  • Scaling ecommerce SEO & product discovery
  • Combining SEO + PPC for full-funnel performance
  • Building dashboards that your leadership actually uses
  • Turning messy websites into clean, crawlable structures
  • Building topical authority maps for long-term organic growth
  • Solving complex indexing, crawling & CWV issues
  • Optimizing Shopify, WordPress & custom CMS
  • Automating SEO with n8n + AI
  • Improving CTR with better titles & snippets
  • Reducing CPL with smarter PPC targeting
  • Improving site health with technical audits

Digital Marketing Experience & Impact

SEO Analyst – Intelegencia

Aug 2022 – Sept 2025 · Global Clients

  • Led SEO strategy for 16+ projects across Real Estate, SaaS, PaaS & service brands, managing a team of 5 junior SEOs.
  • Delivered 61.5% average ranking growth and strong lead generation improvements across UAE, US & UK markets.
  • Implemented technical SEO fixes, internal linking, and keyword targeting frameworks to improve visibility for competitive terms.
  • Owned ORM, collaborating with dev, UI/UX, and content teams for SEO-first implementation.

Senior SEO Executive – Volans

Mar 2022 – July 2022

  • Managed on-page & off-page SEO for ecommerce, B2B & service-based clients.
  • Achieved top 3 rankings for 50+ targeted keywords and increased domain authority & organic traffic by 150% in 6 months.
  • Planned ROI-focused PPC campaigns, reducing cost per lead by 30%.

SEO Executive – SpringWorks

Sept 2021 – Mar 2022

  • Delivered SEO consulting for startups & SMEs with measurable ranking lifts within 90 days.
  • Optimized Google Business Profiles, boosting local calls by 80% for a real estate client.
  • Set up performance reporting to clearly show traffic, ranking & conversion impact.

SEO Specialist – Edneed

Apr 2021 – Sept 2021

  • Drove 47.54% keyword ranking growth with structured SEO roadmaps.
  • Optimized CMS for faster on-page changes and better internal linking.
  • Worked on Shopify SEO, product listing, and on-page enhancements.

Digital Marketing Executive – HashStudioz

Aug 2020 – Mar 2021

  • Improved site health by 40% via technical audits, fixing crawl & indexing issues.
  • Optimized Core Web Vitals and implemented structured data to improve UX & CTR.
  • Created automated SEO dashboards, saving 10+ hours/month of manual reporting.

Core Digital Marketing Skills

  • SEO (Technical, On-page, Off-page)
  • Ecommerce SEO
  • Performance Marketing / PPC
  • SEM, SMO, CRO
  • Online Reputation Management (ORM)
  • Analytics & Reporting (GA4, GSC, Looker Studio)
  • Automation & n8n Workflows
  • AI for SEO (ChatGPT, Perplexity, Gemini)

Digital Tools I Use Daily

  • Ahrefs & SEMrush
  • Screaming Frog
  • Google Lighthouse, Google Alert
  • GTM & GA4, GSC
  • Looker Studio
  • HubSpot, Buffer & CRM tools
  • Canva, Figma, ideogram
  • n8n & Zapier
  • Google Ads & Meta Ads
  • WordPress, Shopify, Wix
  • Jira & Trello
  • ChatGPT, Perplexity, Gemini
  • Microsoft Office & Google Workspace
  • Basic HTML, CSS & JS

Featured Performance Case Studies & Projects

Here are a few projects where I’ve helped brands grow rankings, traffic, and revenue. You can host detailed write-ups or Loom breakdowns in your GitHub repo or Canva site and link them here.

Ecommerce SEO & CRO – D2C Brand

Scaled product visibility and fixed technical issues for a D2C ecommerce client, resulting in higher rankings for money keywords and better conversion rates across key product categories.

  • Product page SEO & schema implementation
  • Collection architecture & internal linking
  • Conversion-focused copy and UX improvements
View Full Case Study

Real Estate SEO & Local Lead Gen

Improved lead volume for a real estate client by focusing on local SEO, long-tail search intent, and Google Business Profile optimization.

  • 80% increase in calls from Google Business Profile
  • Local landing page optimization & internal linking
  • Review strategy & ORM support
View Full Case Study

B2B SaaS Organic Growth

Helped B2B SaaS platforms capture high-intent traffic with content clusters, TOFU-MOFU-BOFU strategy, and technical clean-up for better crawlability.

  • Intent-based keyword research & mapping
  • Topic clusters & internal linking strategy
  • Performance dashboards for leadership
View Full Case Study

Digital Brands & Projects I’ve Worked On

I’ve contributed to growth for global and Indian brands across ecommerce, real estate, SaaS, and more.

  • Under Armour India
  • Wiser Adviser
  • Burst Oral Care
  • American Messaging
  • EW Nutrition
  • Adventure Overland
  • Sikka Group
  • Indyfin
  • Oxford International English
  • Zenni Optical
  • C&S Electric
  • iWholesales
  • Compu-Mail
  • Comviva
  • Quitkat
  • RetirementPlanning projects

Let’s Talk Growth

Whether you want a quick free SEO audit, a performance marketing roadmap, or a long-term growth partner, I’d be happy to take a look at your funnels, analytics, and campaigns.

Send me your website URL, target market, and monthly budget, and I’ll respond with a no-fluff, priority-based action plan.

Quick Contact Form

You can replace this form action with your own backend, HubSpot, or CRM form.